No-rules personalization: More intelligence, less work.

Episerver Personalization

The complete personalization platform

  • Content and product personalization

    Episerver automatically recommends product and content items based on a visitor’s past behavior, and the behavior of visitors similar to them.

  • Machine learning

    Thanks to advanced machine learning, Episerver’s intelligent personalization improves over time and adapts to changing visitor patterns and campaigns.

  • Behavioral data store

    Episerver keeps track of every visitor and tracks their actions at every point of their digital journey. See the complete profile for any visitor, and quickly drill down into your audiences.

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The complete personalization solution for content and commerce

Everyone is engaging with their customers today in multiple channels, and customers have high expectations. They expect to see content and products that are interesting and relevant to them, and they expect a friction-free experience.

While rules-based personalization has fallen short due to its often complex and labor-intensive nature, Episerver’s intelligent personalization platform takes an entirely different approach. By applying machine learning and statistical analysis to visitor behavioral data, Episerver can present individualized content and product selections in multiple channels, without complicated configuration.

  • Episerver Personalized Find – Optimized product rankings: Personalize the order of products to customers ranked on their purchase history, web browsing and email behavior.
  • Episerver Reach – Email recommendations: Transform mass communications into truly personalized interactions with your customers.
  • Episerver Advance – Smart content personalization: Automatically individualized landing pages, content listings and home pages that increase engagement.
  • Episerver Perform – Intelligent recommendations: Easily enable personalized product recommendations throughout your web and mobile sites.
  • Episerver Insight – Persistent visitor intelligence: Powerful behavioral intelligence and clickstream tracking that gives marketers and merchandizers valuable audience insights.

Omnichannel personalization that goes beyond e-commerce

Episerver’s intelligent personalization platform includes a full suite of digital commerce personalization tools, from behavioral ranking, product recommendations for web and email, and automatic behavioral alerts and actions that quickly increase conversions and average order value.

Beyond commerce, Episerver uniquely tailors the content experience, too – giving each visitor a highly relevant and engaging experience on any website or mobile site. Episerver automatically shows and recommends the content that is most likely to be of interest at the next step of the visitor’s journey. Thanks to Episerver’s behavioral data store, different content is presented at different points in the journey, providing a relevant experience both for first-time visitors and repeat customers. This means lower bounce rates, more conversions, and happier customers.

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Episerver Personalization Customers Case Studies

  • Intelligent product recommendations increase Arcadia’s order value by 67%.

  • Charles Tyrwhitt uses machine learning to significantly increase sales.

  • Email triggers for abandoned baskets deliver big returns for The White Company.

  • Hawes & Curtis increases revenue per session by 32% with Episerver Personalization.

Episerver Personalization Customers